On July 31st, 2020, NIKE, Inc. filed a protective trademark request with the United States Patent and Trademark Office (USPTO) for the Air Jordan 1 (and its low-top trims). The action came 35 years after Peter Moore’s design debuted to the market, but was appropriately timed given how popular the sneaker has gotten, and the increase in “homages” that’ve appeared at big-chain retailers and YouTube influencers’ personal online shops. As of June 1st, the USPTO has granted the North American conglomerate protection over Michael Jordan’s first signature sneaker design. While no “cease and desist” cases have been publicized since acquiring a trademark, NIKE, Inc. effectively begins a new chapter in its 57-year-history. If models like the Nike Air Force 1 and Nike Dunk get trademarked, it’ll change the sneaker landscape tremendously.
LeBron James and his NIKE, Inc. family unveiled the Nike LeBron 19 this week, alongside an expansive collection inspired by the “Space Jam: A New Legacy” film. The forthcoming movie marks the rekindling of the NBA’s biggest star with Bugs Bunny and the Tune Squad. James also recently announced that he’s switching his jersey number from #23 to #6, the number the 36-year-old will most likely retire wearing,
Away from any Jumpman and swoosh logos, New Balance unofficially unveiled the latest iteration of its 990 series: the New Balance 990v6. While tech specifications have yet to be disclosed, the Teddy Santis-shared image reveals the line’s sportiest look in its near-40-year-history. The sneaker isn’t set to debut until 2022 to commemorate the aforementioned anniversary, but it’s sure to emerged in more colorways – in-line and collaborative – ahead of its debut.
Summer hasn’t officially begun, but the YEEZY FOAM RUNNER has already made a strong case for itself as the shoe of the season. Momentarily taking a break from the tonal arrangements its commonly donned, the slip-on YEEZY is set to arrive in an…interesting “MX Cream Clay” option during July. This new shoe will be accompanied by a handful of YEEZY restocks, shifting YZY SZN into full-effect.
Ahead of its 40th anniversary, the Air Force 1 has emerged in dozens of ensembles perfect for summer outings. In addition to the ever-popular all-white style, Bruce Kilgore’s decades-old design has recently surfaced in a handful of thematic options that’ll surely get wear between now and late September. Among them, a winged proposition honoring the Goddess of Victory, Nike, which inspired the North American sportswear behemoth’s name.
For a look at all that and more, including the anticipated Spring 2022 Air Jordan collection, heck out our top headlines from May 29th to June 4th here below.
NIKE, Inc. Official Trademarks The Air Jordan 1
It’s been a long time coming.
READ MORE: Jordan 1 Trademark
“Space Jam: A New Legacy” Collection Revealed
Featuring sneakers and apparel.
READ MORE: LeBron 19 Space Jam
READ MORE: Nike Space Jam 2
Air Jordan Retro 2022 Preview
Start saving up money now.
READ MORE: Spring 2022 Jordans
Jordan Brand’s 2021 Quai 54 Capsule Includes An Air Jordan 5
Vive le basket!
READ MORE: Jordan 5 Quai 54 2021
READ MORE: Olive Aura Jordan 1 Zoom CMFT
READ MORE: Team Red Jordan 1 Zoom CMFT
READ MORE: Patent Bred Jordan 1
READ MORE: Jordan 12 Playoffs
READ MORE: Jordan 1 Low White Black Red
READ MORE: Tan White Jordan 1 Low
READ MORE: Jordan 1 Low Metallic Gold
READ MORE: Upper Deck Bred Jordan 11s
The YEEZY FOAM RUNNER Mixes Cream, Clay, And Grey For July
Already the shoe of the summer.
READ MORE: YEEZY FOAM RUNNER MX Cream Clay
READ MORE: Grey YEEZY 380
READ MORE: YEEZY 350 MX Oat
Gundam Unicorn’s 15th Anniversary Includes A Nike SB Dunk High Collaboration
Those swooshes, though!
READ MORE: Gundam Unicorn Nike SB
READ MORE: SB Dunk High ISO Cream
Trendy “University Blue” Hits The Nike Dunk High
Rooted in heritage.
READ MORE: University Blue Dunk High
READ MORE: Georgetown Dunk Low
READ MORE: Light Chocolate Dunk High
First Look At 2022’s New Balance 990v6
Sporty, to say the least.
READ MORE: New Balance 990v6
READ MORE: White Green New Balance 550
READ MORE: White Purple New Balance 550
adidas Updates The NMD With The S1
The biggest change to the model since it debuted five years ago.
READ MORE: adidas NMD S1
This Nike Air Force 1 Honors The Goddess Of Victory With Winged Tongues
READ MORE: Goddess of Victory Air Force 1
READ MORE: Blue Yellow Undefeated Air Force 1
Concepts Officially Reveals Its Next ASICS GEL-Lyte III Colorway
Inspired by tuna.
READ MORE: Concepts Otoro ASICS