Release Info: Bodega Unveil New Balance 990v3 ‘Here to Stay’ Campaign

One of the most prolific collaborative forces in the sneaker game, Boston-based Bodega reunite with New Balance for a 15th anniversary celebration to remember, unveiling the 990v3 ‘Here to Stay’. Release details have been revealed, as well as a nostalgia-filled campaign, which pays tribute to the boutique’s impact on the sneaker scene, as well as their outlook moving forward. As they put it: ‘Once you make your mark on that blank space, it doesn’t matter if you planned it from the start, or the opportunity was just there. It’s here to stay.’

Manufactured with a luxurious mix of suede and mesh, the silhouette appears in a mix of Bodega’s much-loved brown hues. One of the Boston boutique’s most beloved silhouettes, the 990v3 is this time given an earthy remix broken-up by clean hits of cream trim. A burst of red and blue enlivens the collaboration around the eyelets and sockliner, while the ENCAP unit is, of course, enforced underneath. To round things out, commemorative anniversary branding is printed on the insoles and heels, with the year ‘2006’ – the year the boutique opened – seen on the left side, while ‘2021’ hits the right.


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